Privacy Notice

The Armature Group treats business information as entrusted property. This notice explains what the public website and lead journey collect, why we use it, and the choices available to you.

Information we collect

When you complete a form, we collect the information you provide, including your name, email address, optional phone number, company, question or operating context, scheduling selection, and AI Readiness Check answers. Separately, our analytics may collect ordinary information such as the page visited, broad referral source, device and browser data, and website interaction events. We do not send your form answers or contact details to analytics providers.

If you schedule a founder conversation or request an AI Readiness Map, we may process the information you submit, scheduling details, conversation notes, structured readiness data, and the personalized resource link created from your answers.

How we use information

• Deliver the information or resource you requested
• Create and maintain your contact or client record
• Schedule the founder conversation and send transactional updates
• Prepare, deliver, and improve the AI Readiness Map and Field Guide
• Prepare for and follow up on a conversation you requested
• Operate, secure, troubleshoot, and measure the website and its forms
• Meet legal, accounting, fraud-prevention, and contractual obligations

Website analytics

For visitors our hosting provider locates in Texas, we automatically report an ordinary homepage arrival to Meta through our server to measure advertising and improve delivery. This starts under this notice unless you select “Essential only” in Privacy choices or send a recognized Global Privacy Control or Do Not Track signal. We preserve earlier Essential-only choices. This limited event includes the canonical homepage address, a random event identifier and time, IP address, browser information, and an advertising click or browser identifier when available. It does not include your name, contact details, page text, religious beliefs, form answers, or the page’s query string. This is advertising measurement involving personal data, not anonymous analytics. Outside Texas, or when location is unavailable, this reporting requires your analytics permission.

We use Vercel Web Analytics for aggregate website measurement. If you select “Allow analytics,” we also load Google Analytics through Google Tag Manager, Microsoft Clarity, and Meta Pixel. Google Analytics helps us understand traffic and useful actions. Clarity provides heatmaps and session recordings so we can understand where the site is confusing or difficult to use. Meta Pixel helps us measure whether marketing led to a site visit, resource request, or booked conversation. Form inputs remain masked in Clarity recordings.

Optional Google, Clarity, and Meta scripts do not load before you allow analytics. That choice enables the analytics and advertising-measurement storage needed for those tools. Google ad personalization and Google ads user-data use remain disabled. Browser events sent to Meta are limited to page views and named funnel actions. If you book a conversation after allowing analytics, Armature may also normalize and securely hash your email address and optional phone number on the server, then send those hashes and limited device identifiers to Meta to measure and deduplicate that conversion. We do not send form answers, readiness scores, free text, exact appointment times, or personalized AI Readiness Map query strings to analytics providers.

Service providers

Armature uses service providers for hosting, analytics, customer relationship management, communications, scheduling, AI processing, agreements, payments, reporting, and security. They receive only the information reasonably needed for their function and are governed by their own terms and our agreements with them. You may contact us for more information about the providers involved in a service you use.

AI and automated processing

Armature may use AI systems to organize evidence, draft internal working notes, and assist in preparing educational resources. Automated output is not a guarantee of feasibility, business results, or fit. Material recommendations and implementation decisions receive appropriate human review.

Text messages

Providing a phone number on our conversation or resource forms is optional and does not enroll you in text messages. If you separately opt in through our text message preferences form, The Armature Group may send service-related texts about your inquiry, appointments, and requested services. We retain your consent selection and submission details to document your choice. This program does not include promotional text campaigns.

Message frequency varies with your requests. Message and data rates may apply. Reply STOP to opt out or HELP for assistance, or email hello@armature.group. Consent is optional and is not a condition of purchase. See our text message terms.

We do not share mobile information with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties, except service providers that help deliver the text messaging service.

Retention and security

We retain information for as long as reasonably necessary to deliver the requested service, maintain business records, improve reliability, resolve disputes, and meet legal obligations. Different records may have different retention periods. Armature uses administrative, technical, and organizational safeguards appropriate to the information, but no internet system can promise absolute security.

Sharing and sale

Armature does not sell contact lists or place your contact information on shared lead lists. Advertising measurement with Meta may constitute sharing or a sale under some privacy laws even though we receive no payment for the data. You can stop optional advertising measurement using “Essential only” in Privacy choices; we also honor Global Privacy Control and Do Not Track signals. We may disclose information to service providers, professional advisers, authorities when legally required, or a successor in a legitimate business transaction.

Your choices

You can change optional analytics at any time using “Privacy choices” in the website footer. You may also ask to access, correct, or delete information, subject to legal and operational exceptions, or withdraw marketing or text consent. Send requests to privacy@armature.group. We may need to verify your identity before acting.

Contact

The Armature Group is located at 550 Mobley Way Ct, Coppell, TX 75019, United States and serves clients nationwide. Privacy questions may be sent to privacy@armature.group. For general support, email hello@armature.group or call (972) 962-9921.